Here in New Jersey, state blue laws don’t allow us to sell new or used vehicles on Sundays, but at the same time these laws don’t say we can’t be open to take care of our customers. Here at Hamilton Honda we have only one goal in mind, to be here when our customers need us. Our dealership and our dreams of offering the best possible customer service were recently featured in the February 21, 2016 edition Automotive News.
Flexible Service Hours
Our dealership first opened its doors six years ago with the sole intent of being the one Honda dealership people in and around Hamilton could count on to be there when they needed us. With this in mind our service department was set to be open seven days a week. While many dealerships are only open during the week and some that are open part of Saturday, this leaves so many people unable to get to their dealership to get much needed service and repairs done.
The idea behind having our service department open seven days a week is that of simply being there when our customers need us. The vast majority of our customers work Monday through Friday and simply don’t have the ability to bring their vehicle in during “normal” business hours. On top of this many are busy with family events on Saturdays. If our service department was only open during “standard” dealership hours, these customers would have to take time away from work or family to get their service work done. We simply believe we can do better than that.
So Much More than Just Being Open
Building a loyal customer base is important to any business, especially a new vehicle dealer. We know that if our service department wasn’t open on Sunday’s our customers would find somewhere that was. To ensure maximum availability the Hamilton Honda Service Department is open Monday through Friday from 7 a.m. to 9 p.m., Saturday from 7 a.m. to 6 p.m. and on Sundays from 9 a.m. to 4 p.m.
On Sundays our Express Service Department is primarily open to offer oil changes. During the week and on Saturdays our main Service Department and Express Service are both open. However, while the main role of our Express Service Department is to offer oil changes on a first come first served basis, this does not mean our customers cannot have other services performed.
However, despite having a much smaller staff on duty on Sundays, if a customer comes in needing additional work or our Express techs happen to notice the need for additional work, there is a technician on duty to handle the necessary work. As with any other day of the week, every vehicle that comes into our Express Service Department for an oil and filter change will be given a thorough inspection to ensure it will continue to offer the owner optimum performance.
We believe the true measure of success is whether or not our customers keep coming back. While the average retention rate for most Honda dealers across the country hovers near the 55 percent mark, here at Hamilton Honda our retention rates for our service department is a firm 72 percent. This is why we decided that our Express Service Department needed to be open seven days a week and the numbers tell us that we have made the right decision.
One final simple service offered to all new car buyers here at Hamilton Honda is lifetime car washes and factory scheduled oil changes as stated in our Set For Life™ benefits. We do whatever it takes to make our customers happy and to keep them coming back for service work as well as new and used car sales.
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